See what a campaign did.
Reached, tried, bought next. The report shows behaviour, not a promise.
Reports
Search Ctrl K
DashboardPnL overviewSales summaryTop-ups and walletsCampaignsTickets and accessShare
3. From free sample to paying guest
Counted per person and in order of time. A purchase only counts when it happened after that guest's free sample, so demand that was already there is not credited to the campaign.
Demo Festival, Saturday14:00 to 02:00Campaign: Free sampleAll bars
87 guests bought the product with their own money after drinking the free one, 8.5% of everyone who tried it.
- 1,240Reachedguests who loaded the free sample82.1% actually drank it
- 1,018Tried itredeemed the sample at a bar8.5% then bought one with their own money, typically 48 min later
- 87Convertedpaid for one after the free one
Those 87 guests bought 214 units between them, out of their own pocket, and 41 of them came back for a second round.
Basis: demo data for an imaginary event, generated for this replica. Not a customer result.
