Hangar. Club and open air, Brussels.
- Segment
- Club
- Place
- Brussels, Belgium
- The mix
- Card at every bar, RFID for cash, app wallet with incentives
Before
Card at every bar, wristbands for the cash counter, and an app wallet visitors were given a reason to use, never forced.
On the day
A brand funded a free drink for every visitor who claimed it. One scan, one token, redeemed at any bar.
After
The report showed who tried it and what they bought next. The audience stayed Hangar's.
Same payment methods. A new terminal. A new revenue line.
We change the terminal, keep every method you accept today, and connect what happens after the tap.